A few words about me
As a communications specialist I have honed my skills on reaching groups and target audiences. My work enabled me to design innumerable outreach campaigns involving all aspects of the process including desktop publishing, collateral creation, content development and creative strategy conception.
With over 10 years experience in outreach, community development and branding, the projects that make up my portfolio are extensive. These include strategic marketing and communications for California Governments, San Francisco public utilities and services, Non-Profit Organizations, Government agencies and even companies like Google.
The past year has been rather miraculous and filled with amazing experiences. These experiences included tabling at the Outside Lands Music Festival for the Plastic Pollution Coalition and helping the National Oceanic and Atmospheric Administration make their Ocean Exploration 2020 event more interactive. This year also brought helping national artisan food companies with their community building and outreach to working Fancy Food Show. The past year also brought covering SXSW Eco as a member of the press. I also reached over a year's worth of monthly broadcasts that I hosted and moderated on Ocean and Conservation issues with the Online Ocean Symposium. Below you can find a few of the projects and collateral I have worked on.
A showcase of my projects
This is what I am good at
These are just a few of the skills I have acquired and developed over the years. Both soft and hard skills are represented here but you can see more on my LinkedIn profile.
Current and previous employers.
More found on my LinkedIn Page
A consultant for various non-profit, government & businesses.
Period: April 2012 - Present day
Job type: Consultant
Clients: Buyer's Best Friend, Google Oceans Program, Google Social Responsibility Team, NOAA, Mission Blue, BLUE Ocean Film Festival, and 70 Degrees West.
Each of these consulting services incorporated a full spectrum of outreach services but also hyper-focused on specialized communications strategies and plans.
Period: January 2013 - Present day
Guests: Bill McKibben - 350.org, Don Walsh - Ocean Explorer, Bob Ballard - Ocean Explorer, Dr. Wallace J. Nicols, Dr. Sylvia Earle, Celine Cousteau, Jean-Michel Cousteau, the National Oceanic and Atmospheric Administration, the National Resource Defense Council, NASA, Bag It, Californian's Against Waste, the Plastic Pollution Coalition, 5 Gyres, the BLUE Ocean Film Festival, the X Prize, and more.
Developed the concept, program, website and network for the Online Ocean Symposium. The Symposium (OOS) is an online forum that, through the Google Plus Hangout on Air tool, creates programming in a forum discussion between Ocean stakeholders on a range of subjects. These discussions are streamed live and broadcast to a wide variety of interested groups.
In this role I am also in charge of all outreach and social media. This includes reaching out to VIP guests, partners and news outlets. I have been responsible for growing our community and we have gotten to the point where we have passed 60,000 followers on Google plus. I also edit all videos and create highlight reels of the Hangouts that I host and moderate.
This year, through the Symposium, I was able to attend South By South West Eco, the green tech and sustainable conference, as a member of the press. I interviewed attendees, reported on the proceedings and conversations and even held a G+ Hangout from the event.
Google Map Maker-
Contracted through Adecco
Period: March 2011 - April 2012
Skills Used: Vender Relations, Community Building, Event Coordination, Outreach Strategy Development, Social Media Outreach, Metrics Collecting and ROI analysis, Program Development.
Designing, implementing and analyzing a nation wide "roadshow" for the Google application. Traveled to Universities and Google offices teaching groups how to use the application and encourage further use and projects associated with Map Maker
Wrote content for and managed all Social Media streams for Google Map Maker including Twitter, Facebook, and Google Plus. Created more than 700 total social posts during my time there and 5 blog entries. Also developed a community management tool that tracked every soft and hard touch with each user. This included every event the user had participated in and every item of collateral sent to that user. This information was later analyzed against that user's activities with the program for determining the ROI of these efforts.
Planned the logistics of more than 15 events cross country including securing a venue, coordinating food, identifying and reaching out to attendees and presented to the attendees. This includes gathering 170 attendees to a Geography Information Systems based Google Summit, identifying and coordinating 6 guest speakers and generating all swag for the event.
An overview of my educational background
Bachelor of Arts degree in Political Science. Concentration in Public Policy and Group Communications.
Boston University offered me a dynamic and engaging education that was immersed in studying how groups organize and how to identify what resonates with them. I also studied communications immensely. With that combined academic background, I was able to learn how to form engaging stories and the statistics of how those stories affect groups.